
Alexandra Bala
University of Groningen alum with a B.A. in Communication and Psychology. Designer with a user-first mindset, a tea habit, and a passion for simplifying digital experiences. Currently crafting a portfolio site that helps artists tell their stories online seamlessly.
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I’ve always been fascinated by how people communicate and interact in digital spaces. Subtle shifts in layout or tone can completely transform the user experience.
That curiosity led me to study Communication & Information Studies and pursue a Minor in Psychology, where I explored the relationship between cognition, perception, and digital behaviour. My background is a blend of research, design thinking, and user empathy, which guides how I approach every interface with the user’s real-world context in mind.
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I believe that good design disappears. It quietly guides, supports, and empowers the user.
My work focuses on clarity, consistency, and reducing friction, especially in complex B2C flows. I enjoy the balance between aesthetics and usability, and I find joy in shaping elegant, accessible experiences that are grounded in research and aligned with business goals.
Whether I’m mapping out a user flow or refining a microinteraction, I design with empathy and a bit of softness so that users feel welcomed, not just directed.
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I love a good system, whether it’s a well-structured design library or a perfectly brewed tea routine.
Outside of work, you’ll find me with a book in one hand and a cup of lemon tea in the other. Reading feeds my curiosity in the same way design does. Both are about understanding people, stories, and perspective.
I also dance. A lot. It’s where I find rhythm, intuition, and flow. These are the same values I bring into how I design interactions.
Whether I’m sketching a wireframe or choosing type, I care about the small details that make an experience feel soft, human, and joyful.